https://jo-wellpaupaw.com/about daily 0.75 2026-04-17 https://jo-wellpaupaw.com/american-soul-season-1 daily 0.75 2021-11-12 https://jo-wellpaupaw.com/featuredwork daily 1.0 2026-06-06 https://video.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/f2eee151-d8b3-4235-b822-2bb6759c4e09/playlist.m3u8 https://images.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/b51b44ed-b28a-452b-a975-b05912b2629e/PKTV-00097160-000271793.jpg Featured Creative Direction, Peacock: Jo-Well Paupaw https://video.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/798f01ca-6a16-4fdf-aac8-bdf88a5bf154/playlist.m3u8 https://images.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/da5fb50c-0406-469f-a5e3-ad7ed9b5fdf8/Screenshot+2025-06-09+at+11.14.54+AM.png Featured Promax Global Awards 2022 - Gold Winner: Best Brand Image Design Promo; Bronze Winner: 360 Campaign Best Brand Image Promax North America Awards 2022 - Gold Winner: Brand Image Promo; Bronze Winner: Brand Image Design Promo Clio Entertainment Awards 2022 - Bronze Winner: Network/Series Identity Package Associate Creative Director, Writer/Producer: Jo-Well Paupaw. Creative contributions include concept, copy, script, and in-house post-production. This included shot selection, collaborating with design on motion graphics and supervising the in-house edit and audio mix session. https://jo-wellpaupaw.com/tales-season-1 daily 0.75 2021-11-14 https://jo-wellpaupaw.com/tales-season-2 daily 0.75 2026-06-06 https://images.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/1590950292127-HA1BV3TT2ENZZAO3LCJV/INSTAGRAM_TALES_S2_BODAK_YELLOW_INSTASTORY.jpg Tales Season 2 https://images.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/1590950306207-J60SZYXH4LSQ1WOBE690/INSTAGRAM_TALES_S2_MPTOM_INSTASTORY.jpg Tales Season 2 https://images.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/1590950343515-P6B3KM6JWEUFOV4M1WNN/INSTAGRAM_TALES_S2_MY_LIFE_INSTASTORY.jpg Tales Season 2 https://jo-wellpaupaw.com/american-soul-season-2 daily 0.75 2021-11-12 https://jo-wellpaupaw.com/the-bobby-brown-story daily 0.75 2021-11-12 https://jo-wellpaupaw.com/morework daily 0.75 2026-06-15 https://jo-wellpaupaw.com/morework/experiential-activations monthly 0.5 2026-06-15 https://video.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/4a045df5-2743-4697-b8aa-f7208895e7d1/playlist.m3u8 https://images.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/260e9688-95d6-49cc-8cc6-591d495219a1/DSC07415.jpg More Work - Experiential & Activations Fight Night: The Million Dollar Heist - Aftermath Activation Stunt Creative Direction: Jo-Well Paupaw Discipline: Experiential / Activations Location: Sunset Blvd, West Hollywood Led the creative direction for a large-scale OOH activation that transformed a Sunset Boulevard storefront into the aftermath of a real heist—designed to feel less like advertising and more like a moment you accidentally walked into. The piece centered on a crashed getaway car bursting out of the building, headlights still on, smoke rising from the hood, and cash, jewels, and casino chips scattered across the scene. Audio leaked from the car’s damaged radio—warped, distorted, and looping—to add a cinematic layer you could hear before you fully saw what was happening. Working within strict West Hollywood permitting restrictions, the storefront was reframed as a dimensional environment rather than a flat passive barricade-style ad. Full-height key art panels framed the entry while period-correct robbery silhouettes appeared through the doors to create depth and narrative without sacrificing realism. Backlit key art and signage introduced an Atlanta-inspired glow that activated the stunt at night. Campaign language—including “Based on some sh*t that really happened”—was integrated to reinforce tone without overwhelming the environment. The result was a tactile, immersive street-level activation that stopped traffic, rewarded proximity, and extended the Fight Night world into the real city—turning passersby into witnesses, not just viewers. https://video.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/96a29c89-8354-4bb4-a2e1-75a79efcd771/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/96a29c89-8354-4bb4-a2e1-75a79efcd771/thumbnail More Work - Experiential & Activations Poker Face: Big Bertha Times Square 1HR Roadblock Creative Direction: Jo-Well Paupaw Discipline: Experiential / Launch / Content Location: Times Square, NY https://video.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/64a6d006-ee8b-40f1-ad6f-431b3610e497/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/64a6d006-ee8b-40f1-ad6f-431b3610e497/thumbnail More Work - Experiential & Activations Devil in Disguise: John Wayne Gacy Subway Triptych https://video.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/df2e2631-a7e5-4fdc-bbc1-af39c0c6510e/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/df2e2631-a7e5-4fdc-bbc1-af39c0c6510e/thumbnail More Work - Experiential & Activations The Burbs - LA Live Takeover https://jo-wellpaupaw.com/morework/black-history monthly 0.5 2021-02-15 https://jo-wellpaupaw.com/morework/concept-spots monthly 0.5 2023-04-30 https://jo-wellpaupaw.com/morework/tv-spots monthly 0.5 2025-07-15 https://jo-wellpaupaw.com/morework/social monthly 0.5 2023-04-30 https://jo-wellpaupaw.com/morework/keyart monthly 0.5 2023-04-30 https://images.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/1590950292127-HA1BV3TT2ENZZAO3LCJV/INSTAGRAM_TALES_S2_BODAK_YELLOW_INSTASTORY.jpg More Work - Key Art https://images.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/4b5efe2c-dab6-4780-a7ff-6babbf5317cf/InContempt_S1_tagline.jpg More Work - Key Art https://images.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/1590950306207-J60SZYXH4LSQ1WOBE690/INSTAGRAM_TALES_S2_MPTOM_INSTASTORY.jpg More Work - Key Art https://images.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/1590950343515-P6B3KM6JWEUFOV4M1WNN/INSTAGRAM_TALES_S2_MY_LIFE_INSTASTORY.jpg More Work - Key Art https://images.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/8d50ad9a-3fd9-4a44-b108-b4932125a98b/incontemptbb.jpeg More Work - Key Art https://images.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/1590917663146-UVZ7TFJ9WDTAZLS027N1/EAB9EFD9-D369-4985-A610A518B0342E5A.png More Work - Key Art https://images.squarespace-cdn.com/content/v1/5ed1ef700ba19f3f34853e22/1590905549346-0BAWJGMGB4VEUD81L2JF/Screen%2BShot%2B2020-02-07%2Bat%2B3.06.10%2BPM.png More Work - Key Art https://jo-wellpaupaw.com/morework/interviews monthly 0.5 2021-11-12 https://jo-wellpaupaw.com/morework/campaigns monthly 0.5 2021-02-06