Areas of Expertise
Trailers and Promos
Campaign Development
Creative Strategy and Concepting
Content Creation and Curation
Jo-Well is an award-winning creative open to working with innovatively led brands in the premium content space. She is a Creative Director and Writer-Producer with over 10 years of experience who is passionate about getting fans excited about the stories they'll love.
She currently develops and leads creative production of marketing and promotional content for a variety of brands.
Most of her work has been dedicated to DEI, promoting and spotlighting narratives by underrepresented groups in front of and behind the camera. However, she’s worked across a variety of markets, genres and platforms, including streaming, theatrical, linear, digital, social, experiential, out-of-home and print.
Jo-Well specializes in short-form, trailers, promos, key art, audio and AV storytelling. Her work includes projects for HBO, BET, Paramount, NBCUniversal, and Warner Music Group and has been featured in The Promax Daily Brief; The Promax Hotspot Showcase; Muse by Clio; and The Drum, the UK’s leading news site for marketing and advertising.
She holds a bachelor's degree in Advertising and Marketing Communications from the Fashion Institute of Technology in New York City.
For a list of awards, please click here.